bmad初始化
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bmad/bmm/workflows/1-analysis/product-brief/instructions.md
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bmad/bmm/workflows/1-analysis/product-brief/instructions.md
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# Product Brief - Interactive Workflow Instructions
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<critical>The workflow execution engine is governed by: {project-root}/bmad/core/tasks/workflow.xml</critical>
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<critical>You MUST have already loaded and processed: {installed_path}/workflow.yaml</critical>
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<critical>Communicate all responses in {communication_language} and language MUST be tailored to {user_skill_level}</critical>
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<critical>Generate all documents in {document_output_language}</critical>
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<critical>DOCUMENT OUTPUT: Concise, professional, strategically focused. Use tables/lists over prose. User skill level ({user_skill_level}) affects conversation style ONLY, not document content.</critical>
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<workflow>
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<step n="0" goal="Validate workflow readiness" tag="workflow-status">
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<action>Check if {output_folder}/bmm-workflow-status.yaml exists</action>
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<check if="status file not found">
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<output>No workflow status file found. Product Brief is optional - you can continue without status tracking.</output>
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<action>Set standalone_mode = true</action>
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</check>
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<check if="status file found">
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<action>Load the FULL file: {output_folder}/bmm-workflow-status.yaml</action>
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<action>Parse workflow_status section</action>
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<action>Check status of "product-brief" workflow</action>
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<action>Get project_level from YAML metadata</action>
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<action>Find first non-completed workflow (next expected workflow)</action>
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<check if="project_level < 2">
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<output>Note: Product Brief is most valuable for Level 2+ projects. Your project is Level {{project_level}}.</output>
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<output>You may want to skip directly to technical planning instead.</output>
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</check>
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<check if="product-brief status is file path (already completed)">
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<output>⚠️ Product Brief already completed: {{product-brief status}}</output>
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<ask>Re-running will overwrite the existing brief. Continue? (y/n)</ask>
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<check if="n">
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<output>Exiting. Use workflow-status to see your next step.</output>
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<action>Exit workflow</action>
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</check>
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</check>
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<check if="product-brief is not the next expected workflow (latter items are completed already in the list)">
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<output>⚠️ Next expected workflow: {{next_workflow}}. Product Brief is out of sequence.</output>
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<ask>Continue with Product Brief anyway? (y/n)</ask>
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<check if="n">
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<output>Exiting. Run {{next_workflow}} instead.</output>
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<action>Exit workflow</action>
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</check>
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</check>
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<action>Set standalone_mode = false</action>
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</check>
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</step>
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<step n="1" goal="Initialize product brief session">
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<action>Welcome the user in {communication_language} to the Product Brief creation process</action>
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<action>Explain this is a collaborative process to define their product vision and strategic foundation</action>
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<action>Ask the user to provide the project name for this product brief</action>
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<template-output>project_name</template-output>
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</step>
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<step n="1" goal="Gather available inputs and context">
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<action>Explore what existing materials the user has available to inform the brief</action>
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<action>Offer options for input sources: market research, brainstorming results, competitive analysis, initial ideas, or starting fresh</action>
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<action>If documents are provided, load and analyze them to extract key insights, themes, and patterns</action>
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<action>Engage the user about their core vision: what problem they're solving, who experiences it most acutely, and what sparked this product idea</action>
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<action>Build initial understanding through conversational exploration rather than rigid questioning</action>
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<template-output>initial_context</template-output>
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</step>
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<step n="2" goal="Choose collaboration mode">
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<ask>How would you like to work through the brief?
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**1. Interactive Mode** - We'll work through each section together, discussing and refining as we go
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**2. YOLO Mode** - I'll generate a complete draft based on our conversation so far, then we'll refine it together
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Which approach works best for you?</ask>
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<action>Store the user's preference for mode</action>
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<template-output>collaboration_mode</template-output>
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</step>
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<step n="3" goal="Define the problem statement" if="collaboration_mode == 'interactive'">
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<action>Guide deep exploration of the problem: current state frustrations, quantifiable impact (time/money/opportunities), why existing solutions fall short, urgency of solving now</action>
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<action>Challenge vague statements and push for specificity with probing questions</action>
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<action>Help the user articulate measurable pain points with evidence</action>
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<action>Craft a compelling, evidence-based problem statement</action>
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<template-output>problem_statement</template-output>
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</step>
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<step n="4" goal="Develop the proposed solution" if="collaboration_mode == 'interactive'">
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<action>Shape the solution vision by exploring: core approach to solving the problem, key differentiators from existing solutions, why this will succeed, ideal user experience</action>
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<action>Focus on the "what" and "why", not implementation details - keep it strategic</action>
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<action>Help articulate compelling differentiators that make this solution unique</action>
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<action>Craft a clear, inspiring solution vision</action>
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<template-output>proposed_solution</template-output>
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</step>
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<step n="5" goal="Identify target users" if="collaboration_mode == 'interactive'">
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<action>Guide detailed definition of primary users: demographic/professional profile, current problem-solving methods, specific pain points, goals they're trying to achieve</action>
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<action>Explore secondary user segments if applicable and define how their needs differ</action>
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<action>Push beyond generic personas like "busy professionals" - demand specificity and actionable details</action>
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<action>Create specific, actionable user profiles that inform product decisions</action>
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<template-output>primary_user_segment</template-output>
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<template-output>secondary_user_segment</template-output>
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</step>
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<step n="6" goal="Establish goals and success metrics" if="collaboration_mode == 'interactive'">
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<action>Guide establishment of SMART goals across business objectives and user success metrics</action>
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<action>Explore measurable business outcomes (user acquisition targets, cost reductions, revenue goals)</action>
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<action>Define user success metrics focused on behaviors and outcomes, not features (task completion time, return frequency)</action>
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<action>Help formulate specific, measurable goals that distinguish between business and user success</action>
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<action>Identify top 3-5 Key Performance Indicators that will track product success</action>
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<template-output>business_objectives</template-output>
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<template-output>user_success_metrics</template-output>
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<template-output>key_performance_indicators</template-output>
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</step>
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<step n="7" goal="Define MVP scope" if="collaboration_mode == 'interactive'">
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<action>Be ruthless about MVP scope - identify absolute MUST-HAVE features for launch that validate the core hypothesis</action>
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<action>For each proposed feature, probe why it's essential vs nice-to-have</action>
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<action>Identify tempting features that need to wait for v2 - what adds complexity without core value</action>
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<action>Define what constitutes a successful MVP launch with clear criteria</action>
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<action>Challenge scope creep aggressively and push for true minimum viability</action>
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<action>Clearly separate must-haves from nice-to-haves</action>
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<template-output>core_features</template-output>
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<template-output>out_of_scope</template-output>
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<template-output>mvp_success_criteria</template-output>
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</step>
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<step n="8" goal="Assess financial impact and ROI" if="collaboration_mode == 'interactive'">
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<action>Explore financial considerations: development investment, revenue potential, cost savings opportunities, break-even timing, budget alignment</action>
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<action>Investigate strategic alignment: company OKRs, strategic objectives, key initiatives supported, opportunity cost of NOT doing this</action>
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<action>Help quantify financial impact where possible - both tangible and intangible value</action>
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<action>Connect this product to broader company strategy and demonstrate strategic value</action>
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<template-output>financial_impact</template-output>
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<template-output>company_objectives_alignment</template-output>
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<template-output>strategic_initiatives</template-output>
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</step>
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<step n="9" goal="Explore post-MVP vision" optional="true" if="collaboration_mode == 'interactive'">
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<action>Guide exploration of post-MVP future: Phase 2 features, expansion opportunities, long-term vision (1-2 years)</action>
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<action>Ensure MVP decisions align with future direction while staying focused on immediate goals</action>
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<template-output>phase_2_features</template-output>
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<template-output>long_term_vision</template-output>
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<template-output>expansion_opportunities</template-output>
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</step>
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<step n="10" goal="Document technical considerations" if="collaboration_mode == 'interactive'">
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<action>Capture technical context as preferences, not final decisions</action>
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<action>Explore platform requirements: web/mobile/desktop, browser/OS support, performance needs, accessibility standards</action>
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<action>Investigate technology preferences or constraints: frontend/backend frameworks, database needs, infrastructure requirements</action>
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<action>Identify existing systems requiring integration</action>
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<action>Check for technical-preferences.yaml file if available</action>
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<action>Note these are initial thoughts for PM and architect to consider during planning</action>
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<template-output>platform_requirements</template-output>
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<template-output>technology_preferences</template-output>
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<template-output>architecture_considerations</template-output>
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</step>
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<step n="11" goal="Identify constraints and assumptions" if="collaboration_mode == 'interactive'">
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<action>Guide realistic expectations setting around constraints: budget/resource limits, timeline pressures, team size/expertise, technical limitations</action>
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<action>Explore assumptions being made about: user behavior, market conditions, technical feasibility</action>
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<action>Document constraints clearly and list assumptions that need validation during development</action>
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<template-output>constraints</template-output>
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<template-output>key_assumptions</template-output>
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</step>
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<step n="12" goal="Assess risks and open questions" optional="true" if="collaboration_mode == 'interactive'">
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<action>Facilitate honest risk assessment: what could derail the project, impact if risks materialize</action>
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<action>Document open questions: what still needs figuring out, what needs more research</action>
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<action>Help prioritize risks by impact and likelihood</action>
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<action>Frame unknowns as opportunities to prepare, not just worries</action>
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<template-output>key_risks</template-output>
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<template-output>open_questions</template-output>
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<template-output>research_areas</template-output>
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</step>
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<!-- YOLO Mode - Generate everything then refine -->
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<step n="3" goal="Generate complete brief draft" if="collaboration_mode == 'yolo'">
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<action>Based on initial context and any provided documents, generate a complete product brief covering all sections</action>
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<action>Make reasonable assumptions where information is missing</action>
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<action>Flag areas that need user validation with [NEEDS CONFIRMATION] tags</action>
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<template-output>problem_statement</template-output>
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<template-output>proposed_solution</template-output>
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<template-output>primary_user_segment</template-output>
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<template-output>secondary_user_segment</template-output>
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<template-output>business_objectives</template-output>
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<template-output>user_success_metrics</template-output>
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<template-output>key_performance_indicators</template-output>
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<template-output>core_features</template-output>
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<template-output>out_of_scope</template-output>
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<template-output>mvp_success_criteria</template-output>
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<template-output>phase_2_features</template-output>
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<template-output>long_term_vision</template-output>
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<template-output>expansion_opportunities</template-output>
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<template-output>financial_impact</template-output>
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<template-output>company_objectives_alignment</template-output>
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<template-output>strategic_initiatives</template-output>
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<template-output>platform_requirements</template-output>
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<template-output>technology_preferences</template-output>
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<template-output>architecture_considerations</template-output>
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<template-output>constraints</template-output>
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<template-output>key_assumptions</template-output>
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<template-output>key_risks</template-output>
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<template-output>open_questions</template-output>
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<template-output>research_areas</template-output>
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<action>Present the complete draft to the user</action>
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<ask>Here's the complete brief draft. What would you like to adjust or refine?</ask>
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</step>
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<step n="4" goal="Refine brief sections" repeat="until-approved" if="collaboration_mode == 'yolo'">
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<ask>Which section would you like to refine?
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1. Problem Statement
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2. Proposed Solution
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3. Target Users
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4. Goals and Metrics
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5. MVP Scope
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6. Post-MVP Vision
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7. Financial Impact and Strategic Alignment
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8. Technical Considerations
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9. Constraints and Assumptions
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10. Risks and Questions
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11. Save and continue</ask>
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<action>Work with user to refine selected section</action>
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<action>Update relevant template outputs</action>
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</step>
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<!-- Final steps for both modes -->
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<step n="13" goal="Create executive summary">
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<action>Synthesize all sections into a compelling executive summary</action>
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<action>Include:
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- Product concept in 1-2 sentences
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- Primary problem being solved
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- Target market identification
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- Key value proposition</action>
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<template-output>executive_summary</template-output>
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</step>
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<step n="14" goal="Compile supporting materials">
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<action>If research documents were provided, create a summary of key findings</action>
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<action>Document any stakeholder input received during the process</action>
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<action>Compile list of reference documents and resources</action>
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<template-output>research_summary</template-output>
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<template-output>stakeholder_input</template-output>
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<template-output>references</template-output>
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</step>
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<step n="15" goal="Final review and handoff">
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<action>Generate the complete product brief document</action>
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<action>Review all sections for completeness and consistency</action>
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<action>Flag any areas that need PM attention with [PM-TODO] tags</action>
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<ask>The product brief is complete! Would you like to:
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1. Review the entire document
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2. Make final adjustments
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3. Generate an executive summary version (3-page limit)
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4. Save and prepare for handoff to PM
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This brief will serve as the primary input for creating the Product Requirements Document (PRD).</ask>
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<check if="user chooses option 3 (executive summary)">
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<action>Create condensed 3-page executive brief focusing on: problem statement, proposed solution, target users, MVP scope, financial impact, and strategic alignment</action>
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<action>Save as: {output_folder}/product-brief-executive-{{project_name}}-{{date}}.md</action>
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</check>
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<template-output>final_brief</template-output>
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<template-output>executive_brief</template-output>
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</step>
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<step n="16" goal="Update status file on completion" tag="workflow-status">
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<check if="standalone_mode != true">
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<action>Load the FULL file: {output_folder}/bmm-workflow-status.yaml</action>
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<action>Find workflow_status key "product-brief"</action>
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<critical>ONLY write the file path as the status value - no other text, notes, or metadata</critical>
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<action>Update workflow_status["product-brief"] = "{output_folder}/bmm-product-brief-{{project_name}}-{{date}}.md"</action>
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<action>Save file, preserving ALL comments and structure including STATUS DEFINITIONS</action>
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<action>Find first non-completed workflow in workflow_status (next workflow to do)</action>
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<action>Determine next agent from path file based on next workflow</action>
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</check>
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<output>**✅ Product Brief Complete, {user_name}!**
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**Brief Document:**
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- Product brief saved to {output_folder}/bmm-product-brief-{{project_name}}-{{date}}.md
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{{#if standalone_mode != true}}
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**Status Updated:**
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- Progress tracking updated: product-brief marked complete
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- Next workflow: {{next_workflow}}
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{{else}}
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**Note:** Running in standalone mode (no progress tracking)
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{{/if}}
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**Next Steps:**
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{{#if standalone_mode != true}}
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- **Next workflow:** {{next_workflow}} ({{next_agent}} agent)
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- **Optional:** Gather additional stakeholder input or run research workflows before proceeding
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Check status anytime with: `workflow-status`
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{{else}}
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Since no workflow is in progress:
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- Refer to the BMM workflow guide if unsure what to do next
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- Or run `workflow-init` to create a workflow path and get guided next steps
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{{/if}}
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</output>
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</step>
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</workflow>
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Block a user