bmad初始化

bmad/bmm/workflows/1-analysis/research/template-market.md

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+# Market Research Report: {{product_name}}
+
+**Date:** {{date}}
+**Prepared by:** {{user_name}}
+**Research Depth:** {{research_depth}}
+
+---
+
+## Executive Summary
+
+{{executive_summary}}
+
+### Key Market Metrics
+
+- **Total Addressable Market (TAM):** {{tam_calculation}}
+- **Serviceable Addressable Market (SAM):** {{sam_calculation}}
+- **Serviceable Obtainable Market (SOM):** {{som_scenarios}}
+
+### Critical Success Factors
+
+{{key_success_factors}}
+
+---
+
+## 1. Research Objectives and Methodology
+
+### Research Objectives
+
+{{research_objectives}}
+
+### Scope and Boundaries
+
+- **Product/Service:** {{product_description}}
+- **Market Definition:** {{market_definition}}
+- **Geographic Scope:** {{geographic_scope}}
+- **Customer Segments:** {{segment_boundaries}}
+
+### Research Methodology
+
+{{research_methodology}}
+
+### Data Sources
+
+{{source_credibility_notes}}
+
+---
+
+## 2. Market Overview
+
+### Market Definition
+
+{{market_definition}}
+
+### Market Size and Growth
+
+#### Total Addressable Market (TAM)
+
+**Methodology:** {{tam_methodology}}
+
+{{tam_calculation}}
+
+#### Serviceable Addressable Market (SAM)
+
+{{sam_calculation}}
+
+#### Serviceable Obtainable Market (SOM)
+
+{{som_scenarios}}
+
+### Market Intelligence Summary
+
+{{market_intelligence_raw}}
+
+### Key Data Points
+
+{{key_data_points}}
+
+---
+
+## 3. Market Trends and Drivers
+
+### Key Market Trends
+
+{{market_trends}}
+
+### Growth Drivers
+
+{{growth_drivers}}
+
+### Market Inhibitors
+
+{{market_inhibitors}}
+
+### Future Outlook
+
+{{future_outlook}}
+
+---
+
+## 4. Customer Analysis
+
+### Target Customer Segments
+
+{{#segment_profile_1}}
+
+#### Segment 1
+
+{{segment_profile_1}}
+{{/segment_profile_1}}
+
+{{#segment_profile_2}}
+
+#### Segment 2
+
+{{segment_profile_2}}
+{{/segment_profile_2}}
+
+{{#segment_profile_3}}
+
+#### Segment 3
+
+{{segment_profile_3}}
+{{/segment_profile_3}}
+
+{{#segment_profile_4}}
+
+#### Segment 4
+
+{{segment_profile_4}}
+{{/segment_profile_4}}
+
+{{#segment_profile_5}}
+
+#### Segment 5
+
+{{segment_profile_5}}
+{{/segment_profile_5}}
+
+### Jobs-to-be-Done Analysis
+
+{{jobs_to_be_done}}
+
+### Pricing Analysis and Willingness to Pay
+
+{{pricing_analysis}}
+
+---
+
+## 5. Competitive Landscape
+
+### Market Structure
+
+{{market_structure}}
+
+### Competitor Analysis
+
+{{#competitor_analysis_1}}
+
+#### Competitor 1
+
+{{competitor_analysis_1}}
+{{/competitor_analysis_1}}
+
+{{#competitor_analysis_2}}
+
+#### Competitor 2
+
+{{competitor_analysis_2}}
+{{/competitor_analysis_2}}
+
+{{#competitor_analysis_3}}
+
+#### Competitor 3
+
+{{competitor_analysis_3}}
+{{/competitor_analysis_3}}
+
+{{#competitor_analysis_4}}
+
+#### Competitor 4
+
+{{competitor_analysis_4}}
+{{/competitor_analysis_4}}
+
+{{#competitor_analysis_5}}
+
+#### Competitor 5
+
+{{competitor_analysis_5}}
+{{/competitor_analysis_5}}
+
+### Competitive Positioning
+
+{{competitive_positioning}}
+
+---
+
+## 6. Industry Analysis
+
+### Porter's Five Forces Assessment
+
+{{porters_five_forces}}
+
+### Technology Adoption Lifecycle
+
+{{adoption_lifecycle}}
+
+### Value Chain Analysis
+
+{{value_chain_analysis}}
+
+---
+
+## 7. Market Opportunities
+
+### Identified Opportunities
+
+{{market_opportunities}}
+
+### Opportunity Prioritization Matrix
+
+{{opportunity_prioritization}}
+
+---
+
+## 8. Strategic Recommendations
+
+### Go-to-Market Strategy
+
+{{gtm_strategy}}
+
+#### Positioning Strategy
+
+{{positioning_strategy}}
+
+#### Target Segment Sequencing
+
+{{segment_sequencing}}
+
+#### Channel Strategy
+
+{{channel_strategy}}
+
+#### Pricing Strategy
+
+{{pricing_recommendations}}
+
+### Implementation Roadmap
+
+{{implementation_roadmap}}
+
+---
+
+## 9. Risk Assessment
+
+### Risk Analysis
+
+{{risk_assessment}}
+
+### Mitigation Strategies
+
+{{mitigation_strategies}}
+
+---
+
+## 10. Financial Projections
+
+{{#financial_projections}}
+{{financial_projections}}
+{{/financial_projections}}
+
+---
+
+## Appendices
+
+### Appendix A: Data Sources and References
+
+{{data_sources}}
+
+### Appendix B: Detailed Calculations
+
+{{detailed_calculations}}
+
+### Appendix C: Additional Analysis
+
+{{#appendices}}
+{{appendices}}
+{{/appendices}}
+
+### Appendix D: Glossary of Terms
+
+{{glossary}}
+
+---
+
+## Document Information
+
+**Workflow:** BMad Market Research Workflow v1.0
+**Generated:** {{date}}
+**Next Review:** {{next_review_date}}
+**Classification:** {{classification}}
+
+### Research Quality Metrics
+
+- **Data Freshness:** Current as of {{date}}
+- **Source Reliability:** {{source_reliability_score}}
+- **Confidence Level:** {{confidence_level}}
+
+---
+
+_This market research report was generated using the BMad Method Market Research Workflow, combining systematic analysis frameworks with real-time market intelligence gathering._