bmad初始化

bmad/cis/workflows/innovation-strategy/README.md

@@ -0,0 +1,56 @@
+---
+last-redoc-date: 2025-09-28
+---
+
+# Innovation Strategy Workflow
+
+**Type:** Interactive Document Workflow
+**Module:** Creative Intelligence System (CIS)
+
+## Purpose
+
+Identifies disruption opportunities and architects business model innovation through strategic analysis of markets, competitive dynamics, and value chain transformation. Uncovers sustainable competitive advantages and breakthrough opportunities using proven innovation frameworks.
+
+## Distinctive Features
+
+- **Strategic Focus**: Emphasizes business model innovation over feature innovation
+- **Framework Library**: Comprehensive innovation frameworks in `innovation-frameworks.csv` (Jobs-to-be-Done, Blue Ocean, Disruptive Innovation)
+- **Market Analysis**: Systematic evaluation of disruption potential and competitive positioning
+- **Pragmatic Lens**: Ruthlessly focused on sustainable competitive advantage
+
+## Usage
+
+```bash
+# Basic invocation
+workflow innovation-strategy
+
+# With market context
+workflow innovation-strategy --data /path/to/industry-analysis.md
+```
+
+## Inputs
+
+- **market_context**: Industry landscape and competitive intelligence
+- **innovation_challenge**: Strategic opportunity or threat being addressed
+- **constraints**: Resource limitations and strategic boundaries
+- **recommended_inputs**: Existing competitive analysis or market research
+
+## Outputs
+
+**File:** `{output_folder}/innovation-strategy-{date}.md`
+
+**Structure:**
+
+- Market landscape and disruption analysis
+- Jobs-to-be-Done identification
+- Business model innovation opportunities
+- Blue ocean strategy mapping
+- Competitive advantage assessment
+- Implementation roadmap and strategic priorities
+
+## Workflow Components
+
+- `workflow.yaml` - Configuration with innovation_frameworks CSV reference
+- `instructions.md` - Strategic innovation facilitation guide
+- `template.md` - Strategic output format
+- `innovation-frameworks.csv` - Business model innovation frameworks library

bmad/cis/workflows/innovation-strategy/innovation-frameworks.csv

@@ -0,0 +1,31 @@
+category,framework_name,description,key_questions
+disruption,Disruptive Innovation Theory,Identify how new entrants use simpler cheaper solutions to overtake incumbents by serving overlooked segments,Who are non-consumers?|What's good enough for them?|What incumbent weakness exists?|How could simple beat sophisticated?|What market entry point exists?
+disruption,Jobs to be Done,Uncover customer jobs and the solutions they hire to make progress - reveals unmet needs competitors miss,What job are customers hiring this for?|What progress do they seek?|What alternatives do they use?|What frustrations exist?|What would fire this solution?
+disruption,Blue Ocean Strategy,Create uncontested market space by making competition irrelevant through value innovation,What factors can we eliminate?|What should we reduce?|What can we raise?|What should we create?|Where is the blue ocean?
+disruption,Crossing the Chasm,Navigate the gap between early adopters and mainstream market with focused beachhead strategy,Who are the innovators and early adopters?|What's our beachhead market?|What's the compelling reason to buy?|What's our whole product?|How do we cross to mainstream?
+disruption,Platform Revolution,Transform linear value chains into exponential platform ecosystems that connect producers and consumers,What network effects exist?|Who are the producers?|Who are the consumers?|What transaction do we enable?|How do we achieve critical mass?
+business_model,Business Model Canvas,Map and innovate across nine building blocks of how organizations create deliver and capture value,Who are customer segments?|What value propositions?|What channels and relationships?|What revenue streams?|What key resources activities partnerships?|What cost structure?
+business_model,Value Proposition Canvas,Design compelling value propositions that match customer jobs pains and gains with precision,What are customer jobs?|What pains do they experience?|What gains do they desire?|How do we relieve pains?|How do we create gains?|What products and services?
+business_model,Business Model Patterns,Apply proven business model patterns from other industries to your context for rapid innovation,What patterns could apply?|Subscription? Freemium? Marketplace? Razor blade? Bait and hook?|How would this change our model?
+business_model,Revenue Model Innovation,Explore alternative ways to monetize value creation beyond traditional pricing approaches,How else could we charge?|Usage based? Performance based? Subscription?|What would customers pay for differently?|What new revenue streams exist?
+business_model,Cost Structure Innovation,Redesign cost structure to enable new price points or improve margins through radical efficiency,What are our biggest costs?|What could we eliminate or automate?|What could we outsource or share?|How could we flip fixed to variable costs?
+market_analysis,TAM SAM SOM Analysis,Size market opportunity across Total Addressable Serviceable and Obtainable markets for realistic planning,What's total market size?|What can we realistically serve?|What can we obtain near-term?|What assumptions underlie these?|How fast is it growing?
+market_analysis,Five Forces Analysis,Assess industry structure and competitive dynamics to identify strategic positioning opportunities,What's supplier power?|What's buyer power?|What's competitive rivalry?|What's threat of substitutes?|What's threat of new entrants?|Where's opportunity?
+market_analysis,PESTLE Analysis,Analyze macro environmental factors - Political Economic Social Tech Legal Environmental - shaping opportunities,What political factors affect us?|Economic trends?|Social shifts?|Technology changes?|Legal requirements?|Environmental factors?|What opportunities or threats?
+market_analysis,Market Timing Assessment,Evaluate whether market conditions are right for your innovation - too early or too late both fail,What needs to be true first?|What's changing now?|Are customers ready?|Is technology mature enough?|What's the window of opportunity?
+market_analysis,Competitive Positioning Map,Visualize competitive landscape across key dimensions to identify white space and differentiation opportunities,What dimensions matter most?|Where are competitors positioned?|Where's the white space?|What's our unique position?|What's defensible?
+strategic,Three Horizons Framework,Balance portfolio across current business emerging opportunities and future possibilities for sustainable growth,What's our core business?|What emerging opportunities?|What future possibilities?|How do we invest across horizons?|What transitions are needed?
+strategic,Lean Startup Methodology,Build measure learn in rapid cycles to validate assumptions and pivot to product market fit efficiently,What's the riskiest assumption?|What's minimum viable product?|What will we measure?|What did we learn?|Build or pivot?
+strategic,Innovation Ambition Matrix,Define innovation portfolio balance across core adjacent and transformational initiatives based on risk and impact,What's core enhancement?|What's adjacent expansion?|What's transformational breakthrough?|What's our portfolio balance?|What's the right mix?
+strategic,Strategic Intent Development,Define bold aspirational goals that stretch organization beyond current capabilities to drive innovation,What's our audacious goal?|What would change our industry?|What seems impossible but valuable?|What's our moon shot?|What capability must we build?
+strategic,Scenario Planning,Explore multiple plausible futures to build robust strategies that work across different outcomes,What critical uncertainties exist?|What scenarios could unfold?|How would we respond?|What strategies work across scenarios?|What early signals to watch?
+value_chain,Value Chain Analysis,Map activities from raw materials to end customer to identify where value is created and captured,What's the full value chain?|Where's value created?|What activities are we good at?|What could we outsource?|Where could we disintermediate?
+value_chain,Unbundling Analysis,Identify opportunities to break apart integrated value chains and capture specific high-value components,What's bundled together?|What could be separated?|Where's most value?|What would customers pay for separately?|Who else could provide pieces?
+value_chain,Platform Ecosystem Design,Architect multi-sided platforms that create value through network effects and reduced transaction costs,What sides exist?|What value exchange?|How do we attract each side?|What network effects?|What's our revenue model?|How do we govern?
+value_chain,Make vs Buy Analysis,Evaluate strategic decisions about vertical integration versus outsourcing for competitive advantage,What's core competence?|What provides advantage?|What should we own?|What should we partner?|What's the risk of each?
+value_chain,Partnership Strategy,Design strategic partnerships and ecosystem plays that expand capabilities and reach efficiently,Who has complementary strengths?|What could we achieve together?|What's the value exchange?|How do we structure this?|What's governance model?
+technology,Technology Adoption Lifecycle,Understand how innovations diffuse through society from innovators to laggards to time market entry,Who are the innovators?|Who are early adopters?|What's our adoption strategy?|How do we cross chasms?|What's our current stage?
+technology,S-Curve Analysis,Identify inflection points in technology maturity and market adoption to time innovation investments,Where are we on the S-curve?|What's the next curve?|When should we jump curves?|What's the tipping point?|What should we invest in now?
+technology,Technology Roadmapping,Plan evolution of technology capabilities aligned with strategic goals and market timing,What capabilities do we need?|What's the sequence?|What dependencies exist?|What's the timeline?|Where do we invest first?
+technology,Open Innovation Strategy,Leverage external ideas technologies and paths to market to accelerate innovation beyond internal R and D,What could we source externally?|Who has relevant innovation?|How do we collaborate?|What IP strategy?|How do we integrate external innovation?
+technology,Digital Transformation Framework,Reimagine business models operations and customer experiences through digital technology enablers,What digital capabilities exist?|How could they transform our model?|What customer experience improvements?|What operational efficiencies?|What new business models?

bmad/cis/workflows/innovation-strategy/instructions.md

@@ -0,0 +1,274 @@
+# Innovation Strategy Workflow Instructions
+
+<critical>The workflow execution engine is governed by: {project_root}/bmad/core/tasks/workflow.xml</critical>
+<critical>You MUST have already loaded and processed: {project_root}/bmad/cis/workflows/innovation-strategy/workflow.yaml</critical>
+<critical>Load and understand innovation frameworks from: {innovation_frameworks}</critical>
+
+<facilitation-principles>
+  YOU ARE A STRATEGIC INNOVATION ADVISOR:
+  - Demand brutal truth about market realities before innovation exploration
+  - Challenge assumptions ruthlessly - comfortable illusions kill strategies
+  - Balance bold vision with pragmatic execution
+  - Focus on sustainable competitive advantage, not clever features
+  - Push for evidence-based decisions over hopeful guesses
+  - Celebrate strategic clarity when achieved
+</facilitation-principles>
+
+<workflow>
+
+<step n="1" goal="Establish strategic context">
+Understand the strategic situation and objectives:
+
+Ask the user:
+
+- What company or business are we analyzing?
+- What's driving this strategic exploration? (market pressure, new opportunity, plateau, etc.)
+- What's your current business model in brief?
+- What constraints or boundaries exist? (resources, timeline, regulatory)
+- What would breakthrough success look like?
+
+Load any context data provided via the data attribute.
+
+Synthesize into clear strategic framing.
+
+<template-output>company_name</template-output>
+<template-output>strategic_focus</template-output>
+<template-output>current_situation</template-output>
+<template-output>strategic_challenge</template-output>
+</step>
+
+<step n="2" goal="Analyze market landscape and competitive dynamics">
+Conduct thorough market analysis using strategic frameworks. Explain in your own voice why unflinching clarity about market realities must precede innovation exploration.
+
+Review market analysis frameworks from {innovation_frameworks} (category: market_analysis) and select 2-4 most relevant to the strategic context. Consider:
+
+- Stage of business (startup vs established)
+- Industry maturity
+- Available market data
+- Strategic priorities
+
+Offer selected frameworks with guidance on what each reveals. Common options:
+
+- **TAM SAM SOM Analysis** - For sizing opportunity
+- **Five Forces Analysis** - For industry structure
+- **Competitive Positioning Map** - For differentiation analysis
+- **Market Timing Assessment** - For innovation timing
+
+Key questions to explore:
+
+- What market segments exist and how are they evolving?
+- Who are the real competitors (including non-obvious ones)?
+- What substitutes threaten your value proposition?
+- What's changing in the market that creates opportunity or threat?
+- Where are customers underserved or overserved?
+
+<template-output>market_landscape</template-output>
+<template-output>competitive_dynamics</template-output>
+<template-output>market_opportunities</template-output>
+<template-output>market_insights</template-output>
+</step>
+
+<step n="3" goal="Analyze current business model">
+<energy-checkpoint>
+Check in: "We've covered market landscape. How's your energy? This next part - deconstructing your business model - requires honest self-assessment. Ready?"
+</energy-checkpoint>
+
+Deconstruct the existing business model to identify strengths and weaknesses. Explain in your own voice why understanding current model vulnerabilities is essential before innovation.
+
+Review business model frameworks from {innovation_frameworks} (category: business_model) and select 2-3 appropriate for the business type. Consider:
+
+- Business maturity (early stage vs mature)
+- Complexity of model
+- Key strategic questions
+
+Offer selected frameworks. Common options:
+
+- **Business Model Canvas** - For comprehensive mapping
+- **Value Proposition Canvas** - For product-market fit
+- **Revenue Model Innovation** - For monetization analysis
+- **Cost Structure Innovation** - For efficiency opportunities
+
+Critical questions:
+
+- Who are you really serving and what jobs are they hiring you for?
+- How do you create, deliver, and capture value today?
+- What's your defensible competitive advantage (be honest)?
+- Where is your model vulnerable to disruption?
+- What assumptions underpin your model that might be wrong?
+
+<template-output>current_business_model</template-output>
+<template-output>value_proposition</template-output>
+<template-output>revenue_cost_structure</template-output>
+<template-output>model_weaknesses</template-output>
+</step>
+
+<step n="4" goal="Identify disruption opportunities">
+Hunt for disruption vectors and strategic openings. Explain in your own voice what makes disruption different from incremental innovation.
+
+Review disruption frameworks from {innovation_frameworks} (category: disruption) and select 2-3 most applicable. Consider:
+
+- Industry disruption potential
+- Customer job analysis needs
+- Platform opportunity existence
+
+Offer selected frameworks with context. Common options:
+
+- **Disruptive Innovation Theory** - For finding overlooked segments
+- **Jobs to be Done** - For unmet needs analysis
+- **Blue Ocean Strategy** - For uncontested market space
+- **Platform Revolution** - For network effect plays
+
+Provocative questions:
+
+- Who are the NON-consumers you could serve?
+- What customer jobs are massively underserved?
+- What would be "good enough" for a new segment?
+- What technology enablers create sudden strategic openings?
+- Where could you make the competition irrelevant?
+
+<template-output>disruption_vectors</template-output>
+<template-output>unmet_jobs</template-output>
+<template-output>technology_enablers</template-output>
+<template-output>strategic_whitespace</template-output>
+</step>
+
+<step n="5" goal="Generate innovation opportunities">
+<energy-checkpoint>
+Check in: "We've identified disruption vectors. How are you feeling? Ready to generate concrete innovation opportunities?"
+</energy-checkpoint>
+
+Develop concrete innovation options across multiple vectors. Explain in your own voice the importance of exploring multiple innovation paths before committing.
+
+Review strategic and value_chain frameworks from {innovation_frameworks} (categories: strategic, value_chain) and select 2-4 that fit the strategic context. Consider:
+
+- Innovation ambition (core vs transformational)
+- Value chain position
+- Partnership opportunities
+
+Offer selected frameworks. Common options:
+
+- **Three Horizons Framework** - For portfolio balance
+- **Value Chain Analysis** - For activity selection
+- **Partnership Strategy** - For ecosystem thinking
+- **Business Model Patterns** - For proven approaches
+
+Generate 5-10 specific innovation opportunities addressing:
+
+- Business model innovations (how you create/capture value)
+- Value chain innovations (what activities you own)
+- Partnership and ecosystem opportunities
+- Technology-enabled transformations
+
+<template-output>innovation_initiatives</template-output>
+<template-output>business_model_innovation</template-output>
+<template-output>value_chain_opportunities</template-output>
+<template-output>partnership_opportunities</template-output>
+</step>
+
+<step n="6" goal="Develop and evaluate strategic options">
+Synthesize insights into 3 distinct strategic options.
+
+For each option:
+
+- Clear description of strategic direction
+- Business model implications
+- Competitive positioning
+- Resource requirements
+- Key risks and dependencies
+- Expected outcomes and timeline
+
+Evaluate each option against:
+
+- Strategic fit with capabilities
+- Market timing and readiness
+- Competitive defensibility
+- Resource feasibility
+- Risk vs reward profile
+
+<template-output>option_a_name</template-output>
+<template-output>option_a_description</template-output>
+<template-output>option_a_pros</template-output>
+<template-output>option_a_cons</template-output>
+<template-output>option_b_name</template-output>
+<template-output>option_b_description</template-output>
+<template-output>option_b_pros</template-output>
+<template-output>option_b_cons</template-output>
+<template-output>option_c_name</template-output>
+<template-output>option_c_description</template-output>
+<template-output>option_c_pros</template-output>
+<template-output>option_c_cons</template-output>
+</step>
+
+<step n="7" goal="Recommend strategic direction">
+Make bold recommendation with clear rationale.
+
+Synthesize into recommended strategy:
+
+- Which option (or combination) is recommended?
+- Why this direction over alternatives?
+- What makes you confident (and what scares you)?
+- What hypotheses MUST be validated first?
+- What would cause you to pivot or abandon?
+
+Define critical success factors:
+
+- What capabilities must be built or acquired?
+- What partnerships are essential?
+- What market conditions must hold?
+- What execution excellence is required?
+
+<template-output>recommended_strategy</template-output>
+<template-output>key_hypotheses</template-output>
+<template-output>success_factors</template-output>
+</step>
+
+<step n="8" goal="Build execution roadmap">
+<energy-checkpoint>
+Check in: "We've got the strategy direction. How's your energy for the execution planning - turning strategy into actionable roadmap?"
+</energy-checkpoint>
+
+Create phased roadmap with clear milestones.
+
+Structure in three phases:
+
+- **Phase 1 (0-3 months)**: Immediate actions, quick wins, hypothesis validation
+- **Phase 2 (3-9 months)**: Foundation building, capability development, market entry
+- **Phase 3 (9-18 months)**: Scale, optimization, market expansion
+
+For each phase:
+
+- Key initiatives and deliverables
+- Resource requirements
+- Success metrics
+- Decision gates
+
+<template-output>phase_1</template-output>
+<template-output>phase_2</template-output>
+<template-output>phase_3</template-output>
+</step>
+
+<step n="9" goal="Define metrics and risk mitigation">
+Establish measurement framework and risk management.
+
+Define success metrics:
+
+- **Leading indicators** - Early signals of strategy working (engagement, adoption, efficiency)
+- **Lagging indicators** - Business outcomes (revenue, market share, profitability)
+- **Decision gates** - Go/no-go criteria at key milestones
+
+Identify and mitigate key risks:
+
+- What could kill this strategy?
+- What assumptions might be wrong?
+- What competitive responses could occur?
+- How do we de-risk systematically?
+- What's our backup plan?
+
+<template-output>leading_indicators</template-output>
+<template-output>lagging_indicators</template-output>
+<template-output>decision_gates</template-output>
+<template-output>key_risks</template-output>
+<template-output>risk_mitigation</template-output>
+</step>
+
+</workflow>

bmad/cis/workflows/innovation-strategy/template.md

@@ -0,0 +1,189 @@
+# Innovation Strategy: {{company_name}}
+
+**Date:** {{date}}
+**Strategist:** {{user_name}}
+**Strategic Focus:** {{strategic_focus}}
+
+---
+
+## 🎯 Strategic Context
+
+### Current Situation
+
+{{current_situation}}
+
+### Strategic Challenge
+
+{{strategic_challenge}}
+
+---
+
+## 📊 MARKET ANALYSIS
+
+### Market Landscape
+
+{{market_landscape}}
+
+### Competitive Dynamics
+
+{{competitive_dynamics}}
+
+### Market Opportunities
+
+{{market_opportunities}}
+
+### Critical Insights
+
+{{market_insights}}
+
+---
+
+## 💼 BUSINESS MODEL ANALYSIS
+
+### Current Business Model
+
+{{current_business_model}}
+
+### Value Proposition Assessment
+
+{{value_proposition}}
+
+### Revenue and Cost Structure
+
+{{revenue_cost_structure}}
+
+### Business Model Weaknesses
+
+{{model_weaknesses}}
+
+---
+
+## ⚡ DISRUPTION OPPORTUNITIES
+
+### Disruption Vectors
+
+{{disruption_vectors}}
+
+### Unmet Customer Jobs
+
+{{unmet_jobs}}
+
+### Technology Enablers
+
+{{technology_enablers}}
+
+### Strategic White Space
+
+{{strategic_whitespace}}
+
+---
+
+## 🚀 INNOVATION OPPORTUNITIES
+
+### Innovation Initiatives
+
+{{innovation_initiatives}}
+
+### Business Model Innovation
+
+{{business_model_innovation}}
+
+### Value Chain Opportunities
+
+{{value_chain_opportunities}}
+
+### Partnership and Ecosystem Plays
+
+{{partnership_opportunities}}
+
+---
+
+## 🎲 STRATEGIC OPTIONS
+
+### Option A: {{option_a_name}}
+
+{{option_a_description}}
+
+**Pros:** {{option_a_pros}}
+
+**Cons:** {{option_a_cons}}
+
+### Option B: {{option_b_name}}
+
+{{option_b_description}}
+
+**Pros:** {{option_b_pros}}
+
+**Cons:** {{option_b_cons}}
+
+### Option C: {{option_c_name}}
+
+{{option_c_description}}
+
+**Pros:** {{option_c_pros}}
+
+**Cons:** {{option_c_cons}}
+
+---
+
+## 🏆 RECOMMENDED STRATEGY
+
+### Strategic Direction
+
+{{recommended_strategy}}
+
+### Key Hypotheses to Validate
+
+{{key_hypotheses}}
+
+### Critical Success Factors
+
+{{success_factors}}
+
+---
+
+## 📋 EXECUTION ROADMAP
+
+### Phase 1: Immediate Actions (0-3 months)
+
+{{phase_1}}
+
+### Phase 2: Foundation Building (3-9 months)
+
+{{phase_2}}
+
+### Phase 3: Scale and Optimize (9-18 months)
+
+{{phase_3}}
+
+---
+
+## 📈 SUCCESS METRICS
+
+### Leading Indicators
+
+{{leading_indicators}}
+
+### Lagging Indicators
+
+{{lagging_indicators}}
+
+### Decision Gates
+
+{{decision_gates}}
+
+---
+
+## ⚠️ RISKS AND MITIGATION
+
+### Key Risks
+
+{{key_risks}}
+
+### Mitigation Strategies
+
+{{risk_mitigation}}
+
+---
+
+_Generated using BMAD Creative Intelligence Suite - Innovation Strategy Workflow_

bmad/cis/workflows/innovation-strategy/workflow.yaml

@@ -0,0 +1,32 @@
+# Innovation Strategy Workflow Configuration
+name: "innovation-strategy"
+description: "Identify disruption opportunities and architect business model innovation. This workflow guides strategic analysis of markets, competitive dynamics, and business model innovation to uncover sustainable competitive advantages and breakthrough opportunities."
+author: "BMad"
+
+# Critical variables load from config_source
+config_source: "{project-root}/bmad/cis/config.yaml"
+output_folder: "{config_source}:output_folder"
+user_name: "{config_source}:user_name"
+communication_language: "{config_source}:communication_language"
+date: system-generated
+
+# Optional inputs for context
+recommended_inputs:
+  - market_context: "Context document passed via data attribute"
+  - competitive_intel: "{output_folder}/market-*.md"
+
+# Context can be provided via data attribute when invoking
+# Example: data="{path}/industry-analysis.md" provides market context
+
+# Module path and component files
+installed_path: "{project-root}/bmad/cis/workflows/innovation-strategy"
+template: "{installed_path}/template.md"
+instructions: "{installed_path}/instructions.md"
+
+# Required Data Files
+innovation_frameworks: "{installed_path}/innovation-frameworks.csv"
+
+# Output configuration
+default_output_file: "{output_folder}/innovation-strategy-{{date}}.md"
+
+standalone: true